Instagram isn’t just about posting pretty pictures and hoping for the best. If you want to grow your audience and boost engagement, you need a strategy.

Running your own holiday accommodation is no small feat. Between managing bookings, welcoming guests, and keeping your property in tip-top shape, it’s no wonder that posting on social media often gets pushed down the to-do list. 

As we step into a fresh year, it’s the perfect time to set yourself up for success in 2025. January can be a whirlwind, but by planning ahead and focusing on what matters most, you’ll be ready to hit the ground running.

Winter is the perfect time for B&Bs, holiday cottages, and self-catering stays to showcase their cosy charm and seasonal appeal.