3 Reasons to Stay Consistent on Social Media for Your Holiday Accommodation
Running your own holiday accommodation is no small feat. Between managing bookings, welcoming guests, and keeping your property in tip-top shape, it’s no wonder that posting on social media often gets pushed down the to-do list.
But let me tell you—staying consistent on social media for your holiday accommodation isn’t just a nice-to-have. It’s essential. Here’s why:
Social Proof
Think about it—when potential guests discover your property, one of the first things they’ll do is check your social media. Why? Because they’re looking for the most up-to-date, authentic snapshots of your holiday cottage. Is the hot tub as lovely as the listing says? What’s the vibe like? If your last post was six months ago, it might make them wonder if you’re even still open. Regular posts build trust and show off the best your accommodation has to offer.
Capture Guests Who Don’t Use Google
Believe it or not, not everyone starts their holiday search with Google. Many people—especially younger audiences—head straight to Instagram or Facebook to find their dream getaway. By staying active on social media, you’re meeting potential guests where they already are. Sharing beautiful images, videos, and even guest testimonials could be the difference between them choosing your property over someone else’s.
Build Your Brand Awareness
The holiday accommodation market is packed. It’s noisy, competitive, and constantly evolving. If you’re not posting, you risk fading into the background. Consistent social media activity helps you stay visible, relevant, and top of mind. Plus, platforms like Instagram reward consistent posting by showing your content to more of the right people—those who are actively looking for what you offer. The more you post and engage with others, the more you’ll grow your reach.
But What If Social Media Isn’t Your Thing?
I get it—managing social media can feel overwhelming, especially when it’s not your area of expertise (or interest). That’s where I come in. As a freelance marketing manager specialising in social media for holiday cottages, I can help take this off your plate, leaving you to focus on running your business.
If you’re ready to stop stressing about holiday accommodation marketing and start attracting the guests you deserve, let’s chat. Together, we’ll make sure your social media works as hard as you do.