Winter is the perfect time for B&Bs, holiday cottages, and self-catering stays to showcase their cosy charm and seasonal appeal. With travellers looking for the ultimate winter retreat, here are some simple but effective content ideas to highlight your property and inspire bookings.

Highlight the Cosy Details

Show off the elements that make your accommodation the perfect winter escape—think roaring log fires, fluffy blankets, and fairy lights. A photo gallery or short video tour can transport your audience to a world of comfort. Add captions like, “Picture yourself here this winter” to spark their imagination.

Seasonal Decor Inspiration

If you’ve added festive or winter-themed touches to your property, now’s the time to show them off. From wreaths and candles to rustic winter table settings, share photos of how your accommodation feels extra special during the colder months. Include details about your process, such as local suppliers or handmade items, to create a personal connection.

Winter Warmers

For self-catering properties, highlight your fully equipped kitchens and suggest winter recipes guests can try during their stay—think mulled wine, hearty stews, or festive bakes. For B&Bs, share images of your indulgent breakfasts or an afternoon tea by the fire, perfect for warming up after a chilly walk. If you provide food at your accommodation, film a reel of you using this food to prepare a meal. You can also showcase local food producers.

Promote Peace and Quiet

Position your property as a sanctuary away from the chaos of the season. Share posts about the tranquillity of your location, such as frosty countryside views or the stillness of snow-covered gardens. A caption like, “Escape the festive hustle and relax here this winter,” will resonate with those seeking calm.

Weather-Proof Comfort

Rain or snow, your property is the perfect haven. Focus on indoor features like comfortable lounges, reading corners, or heated hot tubs. Show guests that, no matter the weather, they’ll feel cosy and cared for.

Stories from Past Guests

Ask previous guests to share their winter stays through photos or testimonials. Stories like “We spent Christmas morning by the fire!” or “The perfect spot for a winter retreat” will inspire others to picture themselves in your space.

Book Direct Offers

Encourage direct bookings by offering exclusive winter perks, such as a complimentary bottle of wine, free late checkouts, or discounted midweek stays. Pair these with enticing winter imagery to seal the deal.

Winter gives you the chance to embrace the season and present your property as the ideal retreat. With the right mix of inspiration, warmth, and seasonal charm, your accommodation will be top of mind for travellers looking to escape the cold.

Winter Content Ideas for B&Bs, Holiday Cottages, and Self-Catering Stays