As a social media manager working with tourism businesses, I often see the same mistakes cropping up. If you're in the tourism industry, your online presence is crucial for attracting guests and showcasing the best of what your accommodation or experience has to offer. But are you falling into these common social media traps? Here are five mistakes to avoid, along with some tips to improve your strategy.

1. Posting Too Much About Your Personal Life

It’s great to inject a little personality into your social media, but too much personal content can be off-putting for potential guests. The general rule I follow is the 80/20 rule: 80% of your content should provide value to your audience (think travel tips, local highlights, and beautiful imagery), while 20% can focus on sales or promotions. If you’re talking too much about your daily life or personal opinions, it dilutes the message of your business and what you’re offering. Keep your content focused on your customers and how you can provide them with an unforgettable experience.

2. Only Posting When Something Big Happens

Yes, it’s tempting to post that stunning photo of the Northern Lights when they make an appearance, but relying on major events to keep your social media alive is a mistake. Consistency is key. Your audience wants regular content that helps them imagine their next trip, not sporadic posts when something rare occurs. This doesn’t mean you have to post daily, but aim for a steady schedule. A well-planned social media calendar will help keep you on track. Need help setting up one? Let’s chat about creating a strategy that works for you.

3. Using Shaky or Poor-Quality Photography

It’s all about visuals in the tourism industry, and poor photography can damage your brand. Shaky, dimly lit, or amateur-looking photos don’t do your beautiful accommodation justice. Invest in a professional photographer who can capture your space at its best – it’s worth every penny. Great imagery can make all the difference in whether someone books with you or scrolls past your post. If you’re not sure where to start, I can help connect you with professionals who will elevate your social media visuals.

4. Neglecting to Update Your Bio

When was the last time you updated your social media bio? It’s easy to forget, but your bio is often the first thing a potential guest sees when they land on your page. Make sure it’s clear, up-to-date, and reflects your current offerings. Include essential information like your location, contact details, and a link to book. Also, consider adding a brief, enticing description of what makes your accommodation special. If your bio feels outdated or incomplete, it’s time to give it a refresh. Let’s work together to make sure your profile shines.

5. Not Showing Off Your Accommodation Enough

It might seem obvious, but I see many tourism businesses not showcasing their accommodation or experience enough. Your followers want to see where they’ll be staying – the cosy interiors, the beautiful views, the unique features. Don’t be shy about posting plenty of photos and videos of your space. Use Instagram Stories, Reels, or Facebook Live to take your audience on virtual tours. Show them why your place is the perfect choice for their next trip! If you need help crafting engaging content that highlights your accommodation, I’m here to help.

Ready to Take Your Social Media to the Next Level?

If any of these mistakes sound familiar, don’t worry! I can help you fine-tune your social media strategy and turn your platforms into powerful tools for attracting guests. Book a free chat with me to discuss how a social media manager can make a difference for your business.

5 Social Media Mistakes Tourism Businesses Should Avoid